Hook: Tesla is one of the leading companies when it comes to electric cars. With its controversial Cybertruck launch, how are pre-sales doing?
How Tesla’s Cybertruck Pre-Sales Are Doing
In November 2019, Tesla CEO Elon Musk unveiled the new Tesla Cybertruck. It was met by a variety of reactions, some of awe at the claimed abilities, others of bewilderment at the striking and bizarre appearance. Its avant-garde design and impressive strength are two notable features on the electric truck. Its angled shape and cold-rolled 30x steel exterior caught the audience’s attention.
The most memorable moment of that event, however, is when the head of design, Franz von Holzhausen, threw a metal ball and smashed a window. Instead of proving its integrity, the strength demo turned into somewhat of a joke. Musk tried to turn things around when he said there is “room for improvement.” Whatever happened in the launch, there is no denying Tesla’s entry vehicle to the new market is controversial.
Despite its demo flop and entrance to a new market, pre-sales of the electric truck have been steady, if not going beyond expectations. A third-party tracker has stated that there are more than 500,000 pre-orders. The majority of the people opted to pre-order the dual-motor version at 42%, while 41% reserved the tri-motor version. Only 17% chose the one-motor option, which is is the cheapest at $40,000. However, this is not confirmed as Tesla has yet to release official numbers.
Conversely, there may be some truth to this as Musk suggested they have had more than 250,000 pre-orders one week after the Cybertruck announcement, with $100 as a reservation fee.
Initially, there were reservations about the new Tesla model, especially from truck aficionados. Fortunately for Tesla, they are slowly but surely winning the people over. According to Electrek, California, where trucks and SUVs are highly popular, is the top US state pre-ordering the Cybertruck, with 12.9%. The following states are Texas, Florida, and Washington, with 6.3%, 5.43%, and 4.13%, respectively.
In addition to introducing the electric Cybertruck to the public, Musk added that the truck is set to compete against world-renowned trucks, like the Ford F-Series. Although there are noticeable physical differences between the Tesla Cybertruck and any other pickup truck in production, the Cybertruck can hold its own against other trucks.
To prove the truck’s power, Elon Musk released a video of the Cybertruck pulling a Ford F 150 uphill. On the other hand, the Chevrolet Silverado and the Ford F 150 are ahead in the head to head comparisons.
The base version has a range of 250 miles and will start at $39, 900, while the most expensive version will cost $69, 900, and could go for 500 miles. Additionally, the truck could seat six people and carry payloads up to 3, 500 pounds.
According to recent updates, Tesla aims to start production on the single-motor RWD Cybertruck in 2022, one year later than it was previously announced. Moreover, production on the three-motor version of the truck will being in 2021, one year earlier than it was previously announced. However, the Tesla CEO is known to have missed deadlines.